Sales Lead Generation Specialist


Multiple locations across Western Canada

AgraCity is a growing, leading-edge Canadian-owned and operated agricultural products provider offering a wide selection of affordable high-quality crop inputs including crop nutrition, crop protection and digital agronomy solutions, directly to farmers across Canada.

We have the largest selection of affordable crop protection products and the most efficient distribution and delivery systems in Canada. We source premium products from around the globe to ensure we have the highest quality product available to western Canadian farmers at the lowest prices. AgraCity prides itself on being Canada’s leading agri-solutions provider, whose profits stay in western Canada, and provide western Canadian jobs. Our local focus also protects farmers from product shortages and price uncertainty due to price and supply fluctuations.

The Sales Lead Generation Specialist will be accountable for ensuring that their work is carried out accurately, safely and efficiently each day – exceeding expectations with a commitment to always putting western Canadian farmers at the centre of their efforts.

AgraCity is looking for someone with the skills, experience and passion for this role, and looks to hire the best in the industry to join its high-performing team. If this sounds like you, please send your resume to April Arseneault, at

Principal Accountabilities

  • Travel within territory 80% of time on the job, a company vehicle will be provided.
  • Develop new business within an established territory and identify appropriate customers within the target market.
  • Follow up on leads and conduct research to identify potential prospects.
  • Interacting with customers and introducing them to AgraCity.
  • Gathering farm profile to be submitted to AgraCity sales team.
  • Perform customer satisfaction reviews.
  • Organize speaking events and town hall meetings within territory.
  • Participate and assist in organizing AgraCity tradeshows across Western Canada.
  • Continuously increasing knowledge of AgraCity’ s products.

Required Education and Experience

  • Bachelor’s degree in Business, Communications or related field would be an asset.
  • Experience driving in rural road conditions in required.
  • 1 – 3 years of inside sales experience is a plus.
  • Previous agriculture industry experience would be considered an asset.
  • Ability to develop and maintain strong relationships.
  • Exceptional English written and verbal communication skills as well as listening skills.
  • Experience with public speaking considered a strong asset.
  • Ability to communicate effectively on the phone.
  • Strong organizational, time management and planning skills.
  • Self-motivated individual with a strong drive to achieve results.
  • Must have an excellent driving record and submit a drivers abstract.
  • Must be able to provide proof of full vaccination again Covid-19.
  • Possess a Canadian Driver’s License and be legally entitled to work in Canada.

Compensation & Benefits

  • Performance Based Incentives
  • Base Salary
  • Performance Based Bonuses
  • Medical Insurance
  • Vision Insurance
  • Dental & Orthodontic Insurance
  • Life Insurance
  • Short Term & Long-Term Disability Insurance
  • Group Retirement Savings Plan and Company Matching Contributions